I believe that Obama’s groundbreaking contribution to renewing politics cannot be reduced to catchy phrases or online tools. His road to the White House was paved with simple and authentic speech, breaking away from the traditional political speech inherited from the 19th century members of parliament. That truthful speech was key to win the support of the ‘Net Generation’ which ultimately led to his victory.
We can a good example of that kind of new political spech in the email message bellow. It was sent on 25 September and, in only 145 word, his campaign was able to explain why the first debate with McCain should stand, in spite of the roaring finantial crisis. Short sentences, straight messages and truth. That is the most important lesson that we can learn with Obama.
From: info@barackobama.com
Subject: VIDEO: Barack's latest remarks about the economy
This morning Barack called John McCain to suggest a joint statement of principles that would help Congress resolve the immediate financial crisis.
Then John McCain went on television and said he was suspending his campaign and that Friday's presidential debate should be postponed.
Barack spoke about the crisis and took questions from reporters a few hours ago.
He also made it clear that -- with only 40 days left for the American people to decide who will be responsible for leading our economic future -- it is more important than ever that the scheduled debate takes place.
Please take a minute to watch the video of Barack's press conference and share it with your friends:
http://my.barackobama.com/latestremarks
This is an important time, and we have to keep this campaign focused on the crucial issues.
Thank you,
David
David Plouffe
Campaign Manager
Obama for America
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